Category Archives: Campaign strategy

2015 Campaign Finance Reports Shows Plenty of Holes in the System

Rockville-Election-UpdateJanuary 15, 2016 was the deadline for the latest financial reports for the 2015 campaign for Mayor and Council in Rockville, which covers the week before the November 3 election through the end of the year. Although this includes the hottest period of the campaign, it’s also assumed to be the quietest financially because most contributions and expenses have already been made. For the 2015 campaign, however, that short period represented 19 percent of the revenues and 38 percent of the expenditures so it wasn’t a fallow period.

More than $17,000 in contributions arrived in candidates’ bank accounts after October 26, including last-minute donations between candidates and from planning commissioners, creating a few more connections that weren’t apparent earlier. Expenses exceeded $60,000, most of it concentrated in the mayoral race between Bridget Newton and Sima Osdoby and the council campaign of Richard Gottfried.  Gottfried spent an additional $9,715 for a campaign total of nearly $50,000—by comparison, the other Council candidates spent an average of $6,812 and mayoral candidates averaged $25,416.

2015 Rockville Campaign Expenses for the period ending December 31, 2015.

2015 Rockville Campaign Expenses for the period ending December 31, 2015. Patrick Schoof’s data is incomplete.

For the 2015 Mayor and Council race, the eleven candidates raised $88,615 and spent $161,550 in total.  The averages in this election are thrown off by Gottfried’s extraordinary campaign, so if we exclude him and the mayoral race (which is always much higher), the average amount raised by Council candidates was Continue reading →

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Voting Today in Rockville with Pics!

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It’s a beautiful day to vote! Some polling places such as the Swim Center are buzzing with a steady stream of voters and supporters, while others are incredibly quiet (City Hall).  In visiting a couple polling places today, I was really impressed by the yard signs around King Farm that encouraged residents to vote–a great idea for other neighborhoods.

I’ve heard we’ll know the election results tonight by 9:30-10 pm on the City’s web site but in a way, I’m more interested to see the turnout.  In the last election (2013), 6,685 people (17%) voted out of 40,226 registered voters and I’m hoping it’s the same or better this year.  We had an outstanding turnout for Early Voting a couple weeks ago, so perhaps that bodes well for today.

While I care about who you vote for, I care more that you have voted. Please find the polling place near you to vote, or if you’re not registered, you can register and vote at the same time at Rockville City Hall, 111 Maryland Avenue (downtown).  Polls close at 8:00 pm.

Max’s Endorsements for Rockville Mayor and Council

IMG_4999_DxOPspWithout an independent newspaper with an investigative reporter, this year has been a particularly challenging one for both candidates and voters.  In the last election, we had the Gazette and Rockville Patch who were willing to investigate claims and counterclaims, serving as an informal arbiter of disputes.  With them gone, candidates have had to rely heavily on mail to reach voters and I’m guessing about 30 mailers have reached voters this season.  Of course, these mailers are biased towards the candidate who sent them and voters are unsure what to believe.  Blogs like this one are helping to fill the void.

It’s probably no surprise to readers of this blog that I’m endorsing Sima Osdoby for Mayor and Virginia Onley, Julie Palakovich Carr, Mark Pierzchala, and Clark Reed for City Council.  Please vote for them today to usher in a much-needed change in City Hall.  I’m supporting their campaigns because if I’m not going to run for office, I’ll help good people who will.  I choose candidates in the same way I select employees:  hire the best ones I can with the right qualifications and experience (ideally smarter than me), be sure they can work together to produce something better than any one of them could do individually, and then get out of their way.  They stand out from the other candidates because of their resumes and willingness to work together.

Sima Osdoby has lived in Rockville for 35 years and has extensive experience working around the globe helping Continue reading →

Early Voting Exceeds Expectations in Rockville

 

"Early voters" in 2015 came from throughout Rockville.

This heat map of “early voters” in 2015 shows where they lived in Rockville.

For the first time in over twenty years, the City of Rockville offered early voting for the  Mayor and Council election.  Over the weekend of October 24 and 25, 613 residents voted ahead of November 3rd’s Election Day–that’s nearly ten percent of the people who voted in the 2013 election. Saturday was slightly busier than Sunday, but Saturday’s numbers kept falling throughout the day.  The first hour of the first day of Early Voting was the busiest with 75 people and Council candidate Brigitta Mullican cast the first vote.

Early voting attracted residents from throughout the city, although there was a bit more activity from downtown and the West End, as can be seen in the heat map (blue being lowest to red being highest).  Neighborhoods much further away, such as Montrose, Falls Grove, Twinbrook, and King Farm, participated significantly as well.  Anecdotal reports from poll workers suggests that these voters had firmly decided on their candidates, which suggests that Election Day will mostly consist of the undecided.

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Early voting, however, also introduced the County’s new voting machines, which were unable to accommodate the entire list of nine candidates for council on one screen. Candidates Patrick Schoof and Clark Reed were placed on a second separate screen, which could have been overlooked by voters.  Whether this will affect their outcomes is unknown at this time, but Rockville elections can be very close.  In 2013, out of 6,685 ballots cast, Virginia Onley and Tom Moore were separated by 28 votes (0.4% of the total) and Beryl Feinberg and Don Hadley by 88 votes (1.2%; Mrs. Feinberg was elected, Mr. Hadley was not).  Both Mr. Schoof and Mr. Reed have filed complaints with the Board of Supervisors of Elections.  These voting machines won’t be used on November 3, which will eliminate that potential problem, but it does make one wonder why the same process wasn’t used throughout the entire Mayor and Council election to remove as many variables as possible.  Indeed, the November 3 ballots will require voters to fill the bubbles properly to be counted, which could affect seniors who are unfamiliar with Scantron-like forms.  Let’s hope this Rockville election isn’t a repeat of Florida’s 2000 presidential election.

Following the Money in Rockville’s 2015 Election

Rockville-Election-UpdateAccording to the National Institute of Money in State Politics, political contributions to local elections are often overlooked. “Although these races often do not receive the headlines of their state and federal counterparts, the election results can have a great effect on people’s everyday lives. School curriculum, zoning, and local tax code are just some examples of policy determined by the elected local boards, councils, and executives who carry out local governance. Knowing who funded their campaigns is an essential component of maintaining an effective, accountable democracy.”

Armed with campaign finance reports from October 1 and 26, 2015 for the eleven candidates for Rockville’s Mayor and Council, I examined candidate’s claims about independence and the planning commission’s claim they are not political. Throughout this election season, several candidates emphasized their independence, positing it as an alternative to Team Rockville. Team Rockville is a campaign committee composed of Sima Osdoby for Mayor and Virginia Onley, Julie Palakovich Carr, Mark Pierzchala, and Clark Reed for Council who have publicly stated a shared vision for Rockville and that they are supporting each other and pooling resources (disclosure: I am the chair of Team Rockville). Examining the financial contributions among these candidates shows Continue reading →

Campaign Finance Reports Reveal Gottfried’s Extraordinary Campaign

Rockville-Election-UpdateThe candidates for the Rockville Mayor and Council submitted their second and last set of campaign finance statements before the November 3 election, giving voters an insight into the tactics of their campaigns.  So far, more than $70,000 has been contributed to the various candidates and more than $100,000 has been spent.  The $30,000 difference is due to personal loans or contributions that candidates make to their own campaigns–indeed, most of that is due to the extraordinary campaign of Richard Gottfried. His may be the most expensive campaign in this election and probably in the history of Rockville.

Rockville Campaign Finances 2015 October

So far, Mr. Gottfried has received contributions of $1,880, the least of all candidates, yet has spent $39,617, the most of all candidates.  He has loaned himself the difference and spent most of it on direct mail and campaign materials.  By sending out at least four direct mail pieces, the first long before anyone else, and using what appears to be paid political consultants, he may be signaling a change in the way campaigns will be run in Rockville.

Without a widely distributed local newspaper, getting the attention and support of voters will have to rely on tactics in addition to the traditions of yard signs and precinct walking. For the moment, direct mail assures candidates that they can reach every voter but it’s also very expensive. Printing and postage are the biggest expense, but design and messaging are incredibly important as well.  Most candidates don’t have that expertise and have to rely on outside professionals, often at a cost.  As we are finding in state and federal elections, campaigning is as much about appearances and marketing as it is about issues and ideas, and that public image needs to be continually reinforced with an electorate that is bombarded by information and has a short attention span.

If this trend continues, how will Rockville voters distinguish among candidates in the future? Or will they simply withdraw from the sea of sound bites and slick mailers?

Two Very Different Candidate Debates This Week

Rockville-Election-UpdateThe campaign season has moved into high gear with the community forums (aka candidate debates) underway.  This week two very different debates at two very different times will be held in Rockville:

Senior Citizens Commission Candidates’ Forum on Wednesday afternoon, October 14, 2015 from 1:00 to 4:00 pm at the Rockville Senior Center, 1150 Carnation Drive. This debate will address specific issues affecting seniors, in addition to some questions of general interest, as time allows, with the final hour reserved for one-on-one conversations with those attending.

West End Citizens Association (WECA) on Thursday evening, October 15, 2015 from 7:00 to 9:00 pm at the Rockville Presbyterian Church, 215 W. Montgomery Avenue. Most likely this forum will focus on issues that affect the West End, such as traffic, development, commercial/residential balance, historic preservation, and pedestrian safety, which may be similar to other residential neighborhoods.

Both forums are free and open to the public, and no reservations are needed.

IMG_4392Last week about seventy people gathered at the Thomas Farm Community Center to watch the first candidate forum (watch on YouTube).  Hosted by the Rockville Chamber of Commerce, the questions focused on issues that were important to the business community, such as the impact of the new developments on the north (Crown) and south (Pike and Rose), the future of the APFO, building heights and street widths on the Rockville Pike, and if the non-residential tax base should grow to support city services.  This was the community’s first chance to see all the candidates together and assess how they handled a variety of questions in a very controlled environment. If anyone expected sparks to fly, the minute-long responses don’t lend themselves to much content that generates controversy.  Many fell to vague pat answers such as Continue reading →

Rockville Candidates Missing the Forest and Trees for the Rocks

Last week, I received the following email message from Joe Jordan, who is closely associated with Bridget Newton‘s election campaign:

Max, there have been at least two occasions where Clark Reed has been seen wearing a handmade name tag that reads “Rockville City Council – Clark Reed”. It was pointed out to him at the MPT showing on Friday, yet he wore it again at RTS on Saturday. Recalling two years ago, I recall how you were concerned about integrity and propriety and following election guidelines, and while nametags may not be covered under them, I am sure you can see how misleading his nametag can be.

Can I be confident in the fact you will bring this to his and Sima [Osdoby]’s attention, and ask that, at a minimum, he and all slate candidates use the wording “candidate for” if they are not incumbents.

Thanks for your attention to this important matter.

Name badgesMr. Jordan is correct that name badges are not specifically addressed in Rockville’s election code (although it addresses nearly everything else: “any pamphlet, circular, card, sample ballot, dodger, poster, advertisement or any printed, multigraphed, photographed, typewritten or written matter or statement or any matter or statement which may be copied by any device”) and that I value transparency, honesty, and accuracy in government (and in business and personal relationships).  I’ve passed his message onto the candidates of Team Rockville, but just to clarify, each candidate that is part of the Team is responsible for his or her own campaign (I don’t manage individual campaigns, just the Team’s; and this blog is mine, not the Team’s).

More important, though, I am growing increasingly concerned with the topics deemed important in this election.  Richard Gottfried sent out the first campaign mailer of the season and accused his opponents of associating with “fat cat developers” without providing any evidence.  On the Twinbrook Listserv a couple weeks ago, Brigitta Mullican complained about the inaccuracies in my blog post (I said Beryl Feinberg worked in the county’s office of management and budget) and that she wasn’t allowed to post comments, then recruited Beryl Feinberg to pile on:
Continue reading →

Rockville Election Pressure Gauge Goes Up in August

Rockville-Election-UpdateThe City of Rockville will hold its elections for its Mayor and Council on November 3, 2015.  Not only is every seat up for grabs, but terms double from two to four years.  Although this City Council has been less divisive than in previous years, there is tension and disagreement both over style and substance, roles and responsibilities.  This year will draw new and familiar candidates, including several incumbents, to the election but we won’t know exactly who’s in or out until Friday, September 4, when the petitions for candidacy are due to City Hall.

Rockville-Election-Pressure-Gauge

Nevertheless, things are already heating up now that the election is three months away.  Brigitta Mullican has regularly mentioned she’s a candidate at City Council meetings during Citizens Forum,   Beryl Feinberg announced in July, Richard Gottfried held a campaign kickoff last week, and Julie Palakovich Carr has been walking neighborhoods (although she’s not officially announced).  August is typically very quiet but here are some suggestions if you’re considering a run:

1.  Attend the City Council meeting on Monday, August 3.  It’s the last one before summer recess and you need to see what it’s like (the next meeting is September 21).  Watching it on tv is nice, but it’s not the same as being in the Council Chambers.  Not only does it give you a better sense of what it’s like to sit attentively for 3-6 hours working on government business (this job requires endurance), but you can also Continue reading →

Rockville City Council Election Off to a Slow Start

Rockville-Election-UpdateUnlike the 2016 presidential race, where it seems that a dozen people have announced their intent to run, it’s been incredibly quiet in Rockville.  The elections for Rockville City Council are coming up on November 3, 2015–that’s five months away–and usually by this time several people have announced their interest.  Brigitta Mullican, president of Rockville Sister City, announced in February she is running for a council seat and former city councilman Mark Pierzchala stated in March he is not running, otherwise, nothing is certain.  The rumored candidates at this time are:

  • Beryl Feinberg (on council)
  • Richard Gottfried (president of Twinbrook Citizens Association)
  • Brigitta Millican (confirmed)
  • Virginia Onley (on council)
  • Julie Palakovich Carr (on council)
  • Zina Pizano

No word on council members Tom Moore or Bridget Newton, although as incumbents, they have a significant advantage over newcomers and don’t need to announce right away.  Summer is typically very quiet, but the election season will pick up in mid-August as candidates form their teams and begin raising money in anticipation of the September 4 deadline for getting on the ballot.  This election will be more important than usual because the terms expand from two to four years.  We’ll want to have an especially good council because we’ll be living with them for twice as long.

If you’re interested in running for office, pick up your candidate information election packet soon.  You’ll have to submit signatures from 100 Rockville residents who are registered voters along with appointing a treasurer and filing a financial disclosure form.  The process takes longer than you expect, especially to get those signatures.  The most efficient way is to obtain the current list of registered voters from the City Clerk’s office or the County Board of Elections and only go to the homes of registered voters.  At this point, you don’t need to ask for their support or an endorsement–you just want their signature to get on the ballot and offer voters a choice.  Do not gather signatures at Metro, grocery stores, or city events.  You’re wasting your time because many won’t be registered voters or don’t live in the City of Rockville, and their signatures will be disqualified.  And just in case, get an extra ten signatures to be sure you have some wiggle room (I’ve had signatures tossed because a person’s married name was different from their registered name–double-check to be sure names match and they’re legible).