Tag Archives: Town Center

More Than Zoning: A Systemwide Approach to Rockville’s Housing Crisis

The darker the color, the higher the rent. Est. median gross rent in Rockville, Maryland, 2019-2023 (US Census).

At a recent Community Forum, Rockville residents spoke out about rising rents, neglected apartments, and fears of being pushed out of the city they call home. Their stories were powerful—and familiar. For many, housing costs are rising faster than wages, and longtime residents are finding it harder to stay in Rockville.

What’s encouraging is that the City is listening and acting, despite what renters are claiming. Behind the scenes, Rockville has been working on two major initiatives:

  1. A complete rewrite of the city’s zoning ordinance to allow more housing in key areas.
  2. A growing toolkit of housing affordability strategies, many of which are already in motion.

These efforts reflect a larger truth: there’s no single solution to Rockville’s housing challenges. Instead, the city is starting to take a systems approach, linking land use, renter protections, affordability programs, and partnerships into a broader vision. Affordable housing was not a priority of previous Mayors and candidates who ran on this issue were not elected (e.g., Mayor Newton opposed the acquisition of Fireside Apartments by Rockville Housing Enterprises at the March 19, 2019 meeting). Here’s what you need to know:

Zoning Reform: Making Room for More Homes

Rockville’s zoning rewrite, which we’ve previously summarized here, is a once-in-a-generation update. The city’s March and May staff reports lay out ambitious goals to:

  • Encourage more mixed-use development in Downtown and Twinbrook.
  • Allow a wider range of housing types, from townhouses to accessory units.
  • Simplify permitting, reduce parking minimums, and promote walkable neighborhoods.

The goal is to increase housing supply and support diverse, connected communities. But zoning reform is a long game. Even with these changes, it may take years before new, affordable housing comes online.

Pairing Zoning with Housing Affordability Tools

The good news is that Rockville isn’t relying on zoning alone. According to the May 5, 2025 Mayor and Council meeting, the City is actively developing housing strategies to:

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Big Changes Coming? Rockville Zoning Rewrite Targets Downtown and Twinbrook

Twinbrook neighborhood with potential zoning changes highlighted.

Rockville is rethinking the rules that shape how our neighborhoods and business districts grow—and major zoning changes are on the table for both downtown Rockville and the Twinbrook neighborhood.

The city is updating its zoning ordinance for the first time since 2009 to reflect how people live and work today. This rewrite will bring Rockville’s zoning in line with the Rockville 2040 Comprehensive Plan and could pave the way for new housing options, business models, and construction types—especially in areas identified for growth and change.

If you live, work, or own property in Twinbrook or downtown Rockville, this is the time to get involved.

Key dates to watch:

  • Tuesday, June 17 at 7:00 p.m. – Twinbrook Community Association meeting at the Twinbrook Recreation Center (residents especially encouraged to attend)
  • Monday, June 24 and Wednesday, June 26 – Two virtual citywide zoning update meetings. Register for the virtual meetings at www.engagerockville.com/zoningrewrite

These meetings will explore how zoning changes could shape the future of your neighborhood—from building heights to business uses and green space requirements.

Downtown Rockville with potential zoning changes highlighted.

Understanding Rockville’s Zoning: A Guide for Residents and Businesses

As Rockville updates its zoning ordinance, it’s helpful to understand what the current zones mean—especially if you live, work, or plan to develop in the city. Here’s a breakdown of five key zones under consideration, explained for non-specialists:

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Rockville Council Meeting Preview: May 5, 2025

The Rockville Mayor and Council will meet on Monday, May 6, 2025, with a packed agenda that could reshape the city’s future. Key items include a proposal to convert an office building on Rockville Pike into housing, final adoption of the city’s FY26 budget, and a continued work session on the comprehensive rewrite of Rockville’s zoning ordinance. These decisions will shape the look, feel, and function of Rockville’s neighborhoods for years to come.


1. Proposed Redevelopment at 255 Rockville Pike

What’s on the Agenda
The Mayor and Council will receive a briefing on a proposed Project Plan Amendment that would allow up to 550 residential or commercial units at 255 Rockville Pike. The plan seeks to convert an existing office building in the Planned Development–Rockville Center, Inc. (PD-RCI) zone into housing or mixed-use development.

Why It Matters
This project would significantly increase housing in the heart of Rockville Town Center, potentially bringing new energy and residents to the area. It also reflects broader trends of adapting underused office buildings for residential use. However, such a large redevelopment raises important questions about traffic, infrastructure, and neighborhood impact, such as how will it effectively manage Amazon deliveries and Uber drivers, which have created traffic hazards in other mixed-use developments?


2. Adoption of the FY26 Budget and Tax Rates

What’s on the Agenda
The Mayor and Council are scheduled to formally adopt the city’s FY 2026 budget, including appropriations and the levy of property taxes for the coming fiscal year. The property tax rate remains unchanged from 1995 (but the county’s rate keeps going up!) and is expected to generate about 44% of the city’s revenues in FY 2026. It includes “expanded housing assistance programs; the development of a Justice, Equity, Diversity and Inclusion (JEDI) strategic plan; the addition of a 0.5 FTE ADA Coordinator; expanded access to free nature and swim programs for students attending Title 1 schools within Rockville; and the advancement of the development of the Talbott Street Park (RB25) project which is located in a park deficient area of the city.”

Why It Matters
The budget determines how city funds will be spent on everything from public safety and parks to infrastructure and economic development. Final adoption sets the city’s financial plan and tax rates for the year ahead, directly affecting residents and business owners.


3. Zoning Ordinance Rewrite Work Session

What’s on the Agenda
This work session continues the Council’s review of a full-scale Zoning Ordinance Rewrite. Topics include proposed new zones (such as Town Center zones), revisions to existing zoning standards, height transition rules, and a comprehensive zoning map amendment.

Why It Matters
This is one of the most sweeping changes to Rockville’s land use policy in decades. Zoning determines what can be built and where, influencing everything from housing availability to neighborhood character. Residents and developers alike will want to follow these changes closely, as they may affect property uses and future development across the city.


The full agenda and supporting materials are available at rockvillemd.gov. The meeting begins at 7:00 p.m. and will be broadcast live on Rockville 11 (cable channel 11) and streamed on the city’s website. Residents are encouraged to watch, attend, or submit public comments to stay involved in decisions that shape Rockville’s future.

Discrimination, Economic Hardships, and Mental Health Challenges in Rockville

Mayor and Council Agenda, February 24, 2025, page 71.

The Rockville City Council will meet on Monday, February 24, 2025, at 6:30 pm to discuss a Human Services Needs Assessment Report, results from a community survey on human services, budget adjustments for FY 2025, a Zoning Text Amendment to implement changes from the Town Center Master Plan, and amendments to infrastructure contracts totaling $13.2 million for road and sidewalk improvements. A work session on the city’s Electric Vehicle Readiness Plan will explore strategies for expanding EV infrastructure. No public hearings or board appointments are scheduled. The meeting is open to the public.

This meeting is an important opportunity for you to stay informed and engaged with the decisions that shape our community.

Key Agenda Items:

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Vacant Spaces, Bold Heights: The Questions Left Unanswered in Rockville’s Big Plan for Downtown

At its Monday, January 27, 2025 meeting, the Rockville Mayor and Council will discuss a Zoning Ordinance Rewrite, addressing comprehensive rezoning. The Mayor and Council will also adopt amendments to the Lincoln Park Neighborhood Conservation District Plan and the Town Center Master Plan. On the Consent Agenda (items approved without discussion) are a contract for electric infrastructure improvements at King Farm Farmstead ($708,856) and approval to purchase a utility truck for city use ($283,582), among others.

This meeting is an important opportunity for you to stay informed and engaged with the decisions that shape our community.

Key Agenda Items:

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Shaping Rockville’s Future: Preserving Lincoln Park and Urbanizing Town Center

Scenario 2: Staff recommendation for Town Center’s “character boundaries.”

At its Monday, January 6, 2025 meeting starting at 6:30 pm, the Rockville Mayor and Council will discuss revisions to the Lincoln Park Conservation District and the Town Center Master Plan. On the Consent Agenda (items approved without discussion) is an additional loan of $1.5 million from Montgomery County to RHE Scarborough Square. This meeting is an important opportunity for you to stay informed and engaged with the decisions that shape our community.

Key Agenda Items:

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Council to Review Town Center and Metro Development Plans

At its Monday, December 9, 2024 meeting, the Rockville Mayor and Council will hold a public hearing on the Town Center Master Plan. On the Consent Agenda (items approved without discussion) are FY2024 Financial Report, contracts for diesel fuel, CDBG funding request, among others. The Mayor and Council will also receive reports on the remodeling of the Rockville Metro Station as part of a worksession on Town Center.

This meeting is an important opportunity for you to stay informed and engaged with the decisions that shape our community.

Key Agenda Items:

Town Center Master Plan public hearing (page 401+). The Rockville Mayor and Council will hold a second public hearing on the updated Town Center Master Plan during their meeting on December 9, 2024. This updated plan, an amendment to the Rockville 2040 Comprehensive Plan, replaces the current Planning Area 1 chapter. It builds on community feedback, research, and the city’s long-term goals to shape a vibrant, equitable, and sustainable Town Center for the future.

Key Themes and Goals of the Plan:

  • Housing: Focus on adding 2,000 new residential units by 2040, including affordable and attainable housing.
  • Economic Development: Encouraging retail diversity and activating vacant spaces to make the Town Center a hub of activity.
  • Transportation: Improving mobility with pedestrian-friendly designs, enhanced bus services, and new wayfinding signage.
  • Sustainability and Equity: Promoting green building practices and ensuring that changes support all residents equitably.
  • Parks and Recreation: Expanding green spaces and recreational programming for all ages.
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Council Seeks Community Input on Budget, Downtown Growth, and Reuse of King Farm

At its Monday, October 28, 2024 meeting, the Rockville Mayor and Council will discuss Fiscal Year 2026 budget, another hearing on the Town Center Master Plan, and a worksession for a master plan on the adaptive re-use of the King Farm Farmstead Park Complex. On the Consent Agenda (items approved without discussion) are funding emergency management facilities, energy-efficient lighting, office upgrades, and electricity supply contracts. Reminder: Council meetings now start at 6:30 pm.

This meeting is an important opportunity for you to stay informed and engaged with the decisions that shape our community.

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Rockville Council Agenda Includes Major Forest Preservation Updates and Transportation Achievements

A public hearing for rezoning 5906 Halpine Road to permit construction of 36 two-over-two residential units at Halpine Road and Ardennes Avenue (Twinbrook) by Pulte Home Company.

There’s something for everyone at the Monday, August 5, 2024 meeting of the Rockville Mayor and Council. They will discuss amendments to the Forest and Tree Preservation Ordinance; rezoning of 5906 Halpine Road to permit construction of residential units (with a floating zone amendment); a budget amendment; authorizing the sale of $27 million in bonds to fund capital improvements; and an acknowledgement of the lack of proper notice for the May 4, 2024 meeting. On the Consent Agenda (items approved without discussion) are subaward agreements, license agreements, a public art project in Town Center, MPDU Program Agreement for the Flats at Northside, and July 8 minutes approval (which was marked as having “explicit language”; I’ll have to see what that was about). The Mayor and Council will also receive reports on Vision Zero and from the Transportation and Mobility Commission.

In March 2023, Rockville’s Traffic and Transportation Commission was renamed the Transportation and Mobility Commission (TMC) with a broader focus on all transportation modes (p. 17+). The TMC provides guidance to the Mayor and Council on multimodal transportation, emphasizing economic development, sustainability, social activity, equity, and resilience. They’ve recommended budget priorities, intersection safety improvements, and updates to transportation plans. For 2024, they will focus on zoning ordinance recommendations, intersection improvements, and public communication. The TMC is committed to building an inclusive, equitable, and accessible transportation system for all Rockville residents.

Rockville’s new Asphalt Art Project, funded by a $25,000 Bloomberg Philanthropies grant and an additional $15,000 from the city, aims to beautify Beall Avenue in the Town Center (187+). Set to start after summer roadway improvements, the project will feature artistic designs painted on the road surface between North Washington Street and Gibbs Street. The selected artists, Chalk Riot, will incorporate community survey results into their designs, highlighting local flora, fauna, and historical elements. The project not only aims to enhance aesthetic appeal but also to improve pedestrian safety and foster community pride. Completion is expected by late 2024.

Key dates for amending the city’s Forest and Tree Preservation Ordinance.

A public hearing will be held regarding proposed amendments to Chapter 10.5 of the City Code, the Forest and Tree Preservation Ordinance, to align with Maryland Senate Bill 526 and enhance local forestry practices (243+). These changes aim to increase tree canopy and streamline the ordinance’s administration. Key amendments include higher reforestation rates, expanded priority retention areas, and new public notice requirements for forest conservation plans. Additional updates involve improving the replacement standards for significant trees and expanding the use of fee-in-lieu funds for street tree plantings. The amendments support Rockville’s commitment to environmental stewardship and urban canopy preservation, promoting a greener, more resilient community.

In addition to need to align with state law, there are concerns about using non-native tree species in city planting projects. The Forest and Tree Preservation Ordinance currently prioritizes native trees for reforestation and afforestation, but staff flexibility allows for the use of non-native species when urban conditions necessitate. While native trees support local biodiversity and are well-adapted to the environment, they can present challenges in urban settings, such as maintenance issues and susceptibility to pests. Non-native trees are often better suited for urban conditions. If you have thoughts, share your thoughts for this public hearing in person or by email (see below).

The Mayor and Council are conducting hybrid meetings. If you wish to submit comments in writing for Community Forum or Public Hearings, please email the comments to MayorAndCouncil@RockvilleMD.gov by no later than 10:00 a.m. on the date of the meeting.

More details in the 663-page agenda packet are available at https://www.rockvillemd.gov/AgendaCenter/ViewFile/Agenda/_08052024-7248.

Contradictory Suggestions Challenge Decision-Making Process for City’s FY2025 Budget

FY Community Budget Priorities Survey, Interim Report, February 29, 2024, page 783.

At its Monday, March 18, 2024 meeting, the Rockville Mayor and Council will discuss the budget for FY2025, tax rates, and modifying Council rules and procedures. On the Consent Agenda (items approved without discussion) are contracts for engineering and design services, a collective bargaining agreement with AFSCME , and nearly $500,000 in data center and disaster recovery, among others. The Mayor and Council will also hold a worksession on the FY25 revenues, fees, and cost recovery. They are also approving the minutes from the Closed Sessions held on November 9, 2023 and November 15, 2023–long after the requirements of the Maryland Open Meetings Act (“as soon as practicable after a public body meets, it shall have minutes of its session prepared.” § 3-306(b)(1)).

The bulk of the agenda is devoted to the budget for FY2025 and will include a public hearing to collect more comments (p. 770+. The City has received nearly 800 comments from residents and businesses, which identified the top three priorities as community safety, quality neighborhoods, and maintenance of existing infrastructure (receiving about 35-45% of votes). The highest response rate was from the north end of the city (north of West Montgomery between 270 and 355) and lowest were from the east side of the city (east of 355).

Upon reviewing the open comments, it becomes evident that decision-making is a complex process. There are suggestions that fall outside the City’s jurisdiction, such as implementing a Bitcoin standard (a federal issue), improving academics at Twinbrook Elementary School (a school board issue), and prioritizing common sense (whose responsibility is this?). Once these are set aside, a multitude of individual suggestions remain, some of which are in conflict. For instance, while one person suggests increasing pay for police, another proposes eliminating the police department altogether. Similarly, opinions diverge on the addition or removal of bike lanes. With the assistance of ChatGPT, these suggestions seem to cluster around five major issues. However, the ways to address these can also be contradictory, and understandably, no one is keen on increased taxes to fund these initiatives:

  • Infrastructure and Environment, such as improving traffic light timings, addressing potholes and street noise, maintaining and improving existing parks, preserving RedGate as green space, increasing preventative maintenance for storm water infrastructure, and promoting environmental sustainability through controlling invasive species and planting more native trees.
  • Community Development and Safety, such as reviving the Town Center [didn’t we already do this?], improving safety in neighborhoods and near the Metro station, addressing crime, improving Rockville Pike, adding or removing bike lanes, and ensuring law enforcement is effective and well-funded.
  • Housing and Zoning , such as upzoning detached SFH-only zoning areas, discussing housing for asylum seekers, preserving single-family zoning, and increasing residential density in Rockville Town Center.
  • Services and Amenities, such as improving water customer service, providing free shuttle buses to key locations, expanding the Latino Youth Development Program, adding a compost service, increasing public art, establishing more dog parks and exercise classes, and providing easily accessible senior services.
  • Economic and Business Development, such as supporting local businesses, reducing business turnover, and encouraging businesses to open in the Town Center (TC continues to be a perennial issue—I guess redevelopment in the 1960s didn’t cure it).

I wonder if if the City Council would have better information if they conducted random, in-depth phone interviews with a couple dozen residents, rather than survey of a thousand who decided to participate?

The Council is considering a change in its current Rules and Procedures because of the increase from five to seven members (p. 957). The City Attorney has drafted an amendment for the Council’s consideration, including that an item may only be removed from an agenda with the approval of at least six Council members, otherwise it follows Robert’s Rules of Order (developed by US Army officer Henry Robert in 1876; it is now in its twelfth edition). To add an item to the agenda still requires the request of two or more members.

The Mayor and Council are conducting hybrid meetings. If you wish to submit comments in writing for Community Forum or Public Hearings, please email the comments to MayorAndCouncil@RockvilleMD.gov by no later than 10:00 a.m. on the date of the meeting.

More details in the 1028-page agenda packet are available at https://www.rockvillemd.gov/AgendaCenter/ViewFile/Agenda/_03182024-7139.