Is Candidate Richard Gottfried a DINO or RINO?
Once again, the 2023 campaign for Rockville’s Mayor and Council took another strange turn, this time from council candidate Richard Gottfried. Late last week, a letter arrived from him in our mailbox addressed to “Dear Twinbrook Voters,” urging residents to “vote strategically for your neighborhood candidates [Richard Gottfried and Marissa Valeri]” and that he is the “clear choice for Twinbrook.”
What he doesn’t tell us is that he sent a similar letter addressed to “Dear Republican Voter” which instead emphasized the ballot referenda questions on allowing non-citizens and 16-17 year old residents to vote. He states that he is a “conservative candidate who firmly believes that the answers to these two referenda questions should be NO” and that the “other candidates in this election are democrats with very progressive viewpoints.” He especially requests the votes of “republican voters that are registered, but may not take the time to vote in the City of Rockville’s non-partisan election.”

It’s fine that candidates tailor their messages for their audiences, even along party lines in a non-partisan election (although it is really stretching the bounds of traditional campaigning in Rockville). But if you care about a candidate’s values and how they will conduct themselves in office, these letters will be eye-openers. Democrats will be incensed that he’s campaigning in this manner. But Republicans will be as well, because in the 2019 election, Richard Gottfried was registered as a Democrat. I’m not sure if this makes him a DINO (Democrat in Name Only) or a RINO (Republican INcognitO).

Eligibility vs Participation: Three Rockville Council Candidates Didn’t Vote in 2019

October 7, 2023: I’ve been informed by a candidate for council that their voting record reported in this post is inaccurate. This information is this post is based on data provided by Montgomery County and the City of Rockville, so I am in the process of requesting further information from them to determine the source of the errors. My apologies to candidates affected by this blog post but I encourage all voters to ask about a candidate’s voting record to ensure they actively participate in our civic life and to ask the City of Rockville about the process for ensuring the accuracy of the voter database. More details at A Week of Surprises on Rockville’s Campaign Trail.
To run for a seat on the Mayor and Council, candidates must be 18 years old, a registered voter, and have lived in Rockville for at least one year prior to the election (that’s Nov. 7, 2022 for the current race). While you might be a registered voter, that doesn’t mean you vote. Indeed, in a review of voter records from Montgomery County and the City of Rockville shows that three candidates for City Council did not vote in the most recent 2019 City Council election: Danniel Belay, Ricky Mui, and Adam Van Grack. Perhaps they moved into Rockville after 2019, were sick, or out of town (although vote-by-mail was available), but it did make me wonder about the voting record of the other candidates. If you want to lead our little part of democracy, how active have you been in our democratic process? If you’re trying to convince people to vote, how convinced are you about the importance of voting?
Going back to the 2010 elections (I don’t have records for 2020 and 2022), four candidates voted in every election: Mark Pierzchala, Richard Gottfried, Anita Powell, and Marissa Valeri. That’s a 100% voting record. Voting less than half the time (50%) are Daniel Belay, Kate Fulton, Ricky Mui, Paul Scott, and Adam Van Grack. That doesn’t mean they should be automatically dismissed, but they should provide an explanation to voters (why should I vote for you when you didn’t vote most of the time?). The remaining field has a mixed record, although their voting record improved over time.
To see their voting records of the candidates at a glance, see the chart below. Green means they voted, red they didn’t vote, and yellow or ? is unknown. The date they registered to vote is important for evaluating their records—how long has the candidate been part of the democratic process? For example, Anita Powell has the longest record for Rockville, being a registered voter since 1975. On the other hand, Danniel Belay didn’t register until 2014 (I suspect he was under 18 until then), so he didn’t vote until 2014. Again, I don’t have records for 2020 and 2022 (the Montgomery County Board of Elections sells the list at a cost of a couple of hundred dollars), but the patterns are pretty clear from the data I have available.

Can You Buy Your Way onto City Council?

Election campaigns, even small local ones like Rockville City Council, require time and money. With the absence of a local newspaper to reach voters, candidates have to either spend most of their time walking door to door or most of their funds to print and mail campaign literature. In 2019—the last election for Mayor and Council—candidates for Council spent from $424 to $48,776 on their campaigns. Does money matter in local elections? Absolutely, under the right conditions.
As can be seen in the chart above, the candidates who spent the most money (Ashton, Feinberg, Myles, and Pierzchala) were elected to City Council—with one notable exception (Gottfried). The difference? Gottfried had less than a handful of individual contributors to his campaign; his campaign was mostly self-funded. The successful candidates had lots of money and contributors, and those who tended to spend less per vote had more Rockville residents as supporters. I suspect local supporters are more influential on the election than contributors who live out of town.
Looking more closely, successful candidates in 2019 needed at least 5,000 votes and spent between $3 to $10 per vote. In other words, to win a City Council election in Rockville required $15,000 to $50,000—mostly raised from local residents. If a candidate can’t raise those funds locally, they will need to put in a lot of their own money. At the other end of the spectrum, small campaigns who spent $500 to $5,000 didn’t have the capacity to gain sufficient support to cross the 5,000-vote threshold. If there are candidates you’d love to see on City Council, give them your financial support. A contribution of $25, $50, or $100 can make a big difference, especially in September.
The middle-sized campaign of $2 to $5 per voter ($10,000 to $20,000) seem to rely not only on the number of local contributors but also a thoughtfully-crafted campaign. To get out the vote, candidates have lots of ways to spend money (mail, literature, photography, videos, buttons, yard signs, t-shirts, social media, advertising) and time (parades, events, walking door to door, planning meetings, Community Forums, phone calls) but some are more effective than others. Campaigns of this size can’t shoot from the hip; they have to plan and manage carefully. Cotte Griffiths, Hedrick, Lee, Mullican, and Pitman fell into this nebulous and fraught category, so this year’s candidates may want to talk with a couple of them for advice. Perhaps the enlargement of the Council by two seats will allow more middle-sized campaigns to succeed. BTW, Kuan Lee’s expenses are low in the chart but he had over $10,000 in outstanding unpaid bills at the end of 2019, so his expenses are actually closer to $13,000.
The chart also shows that campaigns ramp up in September and at full-speed in October. November is very quiet by comparison because the election is held early in the month. I suspect that Labor Day will begin the campaign season in Rockville and it will include the usual craziness of mud-slinging and dirty tricks (yes, it unfortunately happens in Rockville).
The data for the chart is derived from each candidate’s campaign finance report, which are submitted monthly during the height of the campaign season. Rockville developed its own campaign report forms and they desperately need to be revised because most candidates are unable to complete them properly and have to submit amendments regularly—some of them months later. Plus, key information can obscured because the forms allow candidates to reimburse themselves for expenses—the public can’t see where the cash is flowing, which is the primary purpose of campaign finance reports. The Board of Supervisors of Elections needs to revise the form and establish a standard of performance that no more than 25% of reports in any periods are amended.

A Most Unusual Election
This year’s Mayor and Council election in Rockville is extraordinary not only because Election Day has turned into Election Month due to vote-by-mail, but also because so many new, unusual, and strange campaigning is happening. You’ve probably noticed a few of them but when you bring them all together, you realize this election is very different from its predecessors.

The number of candidates is the largest in recent memory and I’m not sure what’s prompting it. Running for office is grueling and costly. Maybe there’s a gut feeling that the city is being pulled in several directions and people are jumping in to influence the outcome or that there are two slates (which was common twenty years ago) plus the usual unaffiliated candidates.

We’re now at the time of the campaign when yard signs become a point of contention. During the day, fanatics will confront homeowners who have signs of their opponents or in the dead of night, steal signs and blame it on teenagers. This election is different because many homes have motion-activated security cameras, making it easier to catch misbehavior on video. Recently posted on Twinbrook Neighbors, a camera caught a person tucking candidate literature into the door who also seemed to go through the resident’s mailbox. And he wasn’t a teenager.
Continue reading →2015 Campaign Finance Reports Shows Plenty of Holes in the System
January 15, 2016 was the deadline for the latest financial reports for the 2015 campaign for Mayor and Council in Rockville, which covers the week before the November 3 election through the end of the year. Although this includes the hottest period of the campaign, it’s also assumed to be the quietest financially because most contributions and expenses have already been made. For the 2015 campaign, however, that short period represented 19 percent of the revenues and 38 percent of the expenditures so it wasn’t a fallow period.
More than $17,000 in contributions arrived in candidates’ bank accounts after October 26, including last-minute donations between candidates and from planning commissioners, creating a few more connections that weren’t apparent earlier. Expenses exceeded $60,000, most of it concentrated in the mayoral race between Bridget Newton and Sima Osdoby and the council campaign of Richard Gottfried. Gottfried spent an additional $9,715 for a campaign total of nearly $50,000—by comparison, the other Council candidates spent an average of $6,812 and mayoral candidates averaged $25,416.

2015 Rockville Campaign Expenses for the period ending December 31, 2015. Patrick Schoof’s data is incomplete.
For the 2015 Mayor and Council race, the eleven candidates raised $88,615 and spent $161,550 in total. The averages in this election are thrown off by Gottfried’s extraordinary campaign, so if we exclude him and the mayoral race (which is always much higher), the average amount raised by Council candidates was Continue reading →





