At its Monday, July 29, 2024 meeting, the Rockville Mayor and Council will discuss city branding, a code of ethics, accessory dwelling units, development of 900 Rockville Pike, and regulating tobacco and vape shops. On the Consent Agenda (items approved without discussion) are public artworks for Twinbrook and College Gardens, tree conservation for the swim center, changes to the Youth Commission, and bus stop maintenance services, among others. They will also receive the 2023 annual report of the Cultural Arts Commission.

Following a comprehensive review of community feedback gathered through focus groups, the Mayor and Council will select a logo and tagline as the city’s official brand (page 90+). This recommendation comes after six focus groups of three people each, facilitated by Medium Giant, provided their preferences and perceptions of the community regarding the three final brand logos and taglines. The the newly elected Mayor and Council requested the focus groups to engage the community in the rebranding process. The selection of a definitive brand logo and tagline will mark the culmination of an extensive branding initiative that began in June 2022. The total cost of research, design, and implementation was not reported in the staff report.

The City’s Code of Ethics is being revised to reflect recent changes in Maryland’s ethics law (138). Changes under consideration include prohibiting former City officials or employees from disclosing confidential information; restricting City officials and employees from accepting gifts from entities representing counties and municipalities; modifying financial disclosure requirements; and adding an anti-retaliation provision for those reporting or participating in investigations of potential ethics violations. The Rockville Ethics Commission has reviewed the proposed amendments and upon adoption, chapter 16 of the City Code will be updated and the Financial Disclosure Forms will be revised.

Since at least 2019, Accessory Dwelling Units (ADUs) have been discussed as a means to diversify and increase affordable housing options in Rockville (p 161-222). The proposed ordinance, which has been reviewed by the Planning Commission and received lots of public comments, would allow detached ADUs as a conditional use in all residential zones, with regulations on the size, appearance, and parking requirements. It also addresses property ownership, occupancy, and compliance for existing non-compliant units. The Mayor and Council’s approval is needed to move forward with an ordinance, which is slated for presentation on August 5.

The Mayor and Council are conducting hybrid meetings. If you wish to submit comments in writing for Community Forum or Public Hearings, please email the comments to MayorAndCouncil@RockvilleMD.gov by no later than 10:00 a.m. on the date of the meeting.

More details in the 511-page agenda packet are available at https://www.rockvillemd.gov/AgendaCenter/ViewFile/Agenda/_07292024-7242.