Choice Hotels International is proposing to move their world headquarters to downtown Rockville but it includes a request to rename “Middle Lane” to “Choice Hotels Lane.” Really, this is no April Fool’s Joke–in a letter to the City of Rockville on March 11, Dan Slear of Choice Hotels International stated, “To clarify, Choice requests to change East Middle Lane in its entirety to Choice Hotels Lane.” It’ll be considered at the April 13, 2011 Planning Commission Meeting–but if it happens, the joke will be on us.
Although the name change was proffered as an incentive by the City of Rockville (really? really??), the staff report to the Planning Commission mentioned several concerns:
- it raised eyebrows at the Emergency Communications Center and the Montgomery-National Capitol Park and Planning Commission, who not only were concerned about confusion by emergency responders (are we going to the hotel or the street?) but thought it odd that we’d rename a street after a company.
- it changes the name of this street three times within a three block stretch–West Middle Lane, Choice Hotels Lane, and Park Road–in downtown. Boy, that’ll help people find their way around downtown.
- downtown businesses, such as Gordon Biersch and HSBC Bank, who would be effected by the name change haven’t had sufficient time to respond, but I’m guessing they don’t want to change their neutral address to one that advertises another business.
- it changes the name of an historic street, indeed, the name of a street that’s been part of downtown Rockville since 1803, when the first map of Rockville was drawn. Let’s see, which has the better track record? Middle Lane has been around for more than 200 years while Choice Hotels has been around since 1981.
I’ll add a couple of my concerns: Continue reading →
Last Thursday the Historic District Commission held its regular monthly meeting and if anyone was watching to the end, you may have noticed that the clock was nearing midnight. We usually try to finish at 10 pm but we had an ambitious agenda, including:
1. A joint meeting with the Environment Commission, which included three Planning Commissioners. The City has about two dozen commissions and boards but they rarely, if ever, talk with each other, even if they share some common goals or are tackling the same issue. This past year the HDC has requested meetings with other commissions but it’s been slow because finding mutual agreeable times is difficult and sometimes, I regret to say, the Chair of the other commission refused to respond to emails or phone calls to meet (what’s that about??). So far, we’ve met with the Planning Commission and this month with the Environment Commission. These meetings are just an hour so no decisions are made, but they provide introductions and we learn a bit more about each other to discover areas of mutual interest. It’s obvious that the Environmental Commission and the HDC both want to encourage Continue reading →