The Domino Effect of the New Safeway on Rockville Pike
The new and larger 24-hour Safeway store that opened in December on Rockville Pike near the Twinbrook Metro in Rockville is having a domino effect on other businesses in the area. When it opened, it made the Safeway in the Twinbrook Shopping Center at 2200 Viers Mills Road redundant, so it closed a couple months ago and left another empty store in the shopping center. Recent rumors suggest that it soon be filled by Lotte Mart, a South Korean market chain with more than 200 stores worldwide, including Gaithersburg and Wheaton, but its arrival won’t be welcomed by everyone—the nearby small Asian Market will close, leaving another hole in the shopping center.
As the owner of Asian Market explained, “between the increased rent and the new competition [Lotte Mart], I can’t stay in business. It’s already hard enough to make a profit while working 16 hour days, so I’ll be closing at the end of August and looking for a job working for someone else.” Although it’s small store with just three aisles, it represented a wide range of culinary cultures, including Chinese, Thai, Japanese, Cambodian, Korean, Philipino, and Indonesian, that are not typically found in the larger Lotte Mart or Great Wall. To clear out its inventory, it is selling its bottled, canned, and dry goods (except rice) at a 20 percent discount. The soy sauce and sambals are all gone, but there still was plenty of Thai curry, coconut milk, and noodles on the shelves when I visited a couple days ago.
The former Safeway store, just like the Twinbrook Library, is on a parcel that is owned separately from the rest of the shopping center but serve as anchors that attract customers. The building is almost twenty years old but still serviceable, but too small for today’s major grocery, department, or hardware stores. An Asian or Hispanic grocery store seems to be the most likely candidate, especially with the demographics of the neighborhood, and when it comes in, it too will have a domino effect on the rest of the shopping center. Whether it will be good or bad remains to be seen. It’s pushed one business out but could attract others—and it badly needs to fill the half dozen stores that are empty.