Money Talks: Pierzchala, Jackson, Van Grack, and Fulton Lead in Rockville Election Funding
Who’s on top in the Rockville Mayor and Council race? If you based it on money, it would be Mark Pierzchala for Mayor and Barry Jackson, Adam Van Grack, and Kate Fulton for City Council (I suspect Izola Shaw is among them, however, she did not submit a financial report by the deadline). The status of the remaining candidates remain ambiguous, and even the initial insights from the financial reports for these four top-seated candidates warrant further examination.
Among the Council candidates, Barry Jackson, Adam Van Grack, and Kate Fulton have each raised more than $20,000 to date, allowing them to run a well-rounded effective campaign. In the 2019 campaign, successful candidates raised about $15,000. To take the lead among Fulton and Van Grack, Jackson loaned himself $20,000. The remaining candidates have raised less than $10,000 to date, putting them on roughly equal footing (again, Harold Hodges did not submit reports so we can assume he is not an active candidate). Among the latest campaign finance reports were several surprises:
- Richard Gottfried attracted only two donors, including Art Stigile, the treasurer of Mark Pierzchala’s campaign.
- Danniel Belay posted an extraordinary growth in contributions from $0 by October 3 to $5,850 by the end of the month, but only one $50 donation came from a Rockville resident. The rest came from outside of the city, state, or United States.
- Ricky Mui raised just over $2,000 but spent more than $2,500 for catering and Chinese lion dancers at a fundraiser, so he actually fell behind. There’s also an unusual comment that his campaign owes Brigitta Mullican, a Rockville resident, $1,286 for 1200 printed mailers.
The Mayoral race contains the biggest surprises as both candidates have raised more than $65,000, overshadowing the council candidates: $67,303 for Monique Ashton and an extraordinary $146,677 for Mark Pierzchala. To achieve those record-setting numbers required loaning themselves record-setting amounts in this month: $35,143 for Monique Ashton and $90,000 for Mark Pierzchala. Combined with their loans for the previous periods (both are incumbents carrying loans from the 2019 campaign), Ashton has debts of $51,678 and Pierzchala has a whopping debt of $126,500. Many residents assume that the Mayor and Council are volunteers, but they are considered “part time” positions and given an “annual stipend” of $37,560 for the Mayor and $30,483 for council members. If Pierzchala wins, it will take more than three years of his four-year term to pay back this loan. Is it worth it? Evidently, it is for him.
Compared to the 2019 campaign, the amounts raised for 2023 have reached new heights. Most of it is spent on printing and mailing campaign literatures to homes of Rockville residents, which seems to be the most effective way to connecting with voters. If the City changes from city-wide to campaign districts, it will make the cost to run for office much less expensive and open it up to more residents.
Rockville’s Neighborhoods: A Key Factor in Local Elections?
If you want to run for a spot on the Mayor and Council, you need to be at least 18, registered to vote, and have lived in Rockville for at least a year before the election (for this race, that means living here since November 7, 2022). But when people vote, they often pick candidates who they feel are like them and will represent what they care about. So, where a candidate lives can be really important, especially if they live in a neighborhood that’s similar to the voter’s.
Looking at the map, you can see Rockville is split into three parts by major highways. To the west of I-270 is the “wealthy west,” where the average house costs more than $600,000. Adam Van Grack is the only candidate from this part of Rockville. To the east of #355 (Rockville Pike/Hungerford Drive/Frederick Road—actually, the dividing line is Metro) are the “middleburbs,” where houses typically cost between $300,000 and $600,000 and is home to Anita Neal Powell, Izola Shaw, Marissa Valeri, and Richard Gottfried.
Right in the center of the city is the “mixing bowl,” where house prices vary the most and has the greatest number of candidates: Paul Scott, Barry Jackson, Mark Pierzchala, Harold Hodges, Kate Fulton, Monique Ashton, Ricky Mui, Danniel Belay, and David Myles.
In past elections, the richest neighborhoods usually had the most people voting. If we think they’ll vote for people who are like them or share their interests, we will likely see Barry Jackson, Adam Van Grack, Kate Fulton, Ricky Mui, and David Myles take five seats on the next city council. If we continue this logic, there is one more seat available on council so it will be a tight race between Paul Scott, Anita Neal Powell, Izola Shaw, Marissa Valeri, and Richard Gottfried. The contest for Mayor between Mark Pierzchala and Monique Ashton, who both live in wealthy neighborhoods, will be more complicated. Voters will likely consider additional factors like experience, background, personality, and age.
As for age, once again this council election attracted candidates that span at least three generations. The Millennial generation (born 1981-1996) is solely represented by Danniel Belay; Gen Xers (1965-1980) by David Myles, Monique Ashton, Ricky Mui, Izola Shaw, Kate Fulton, Barry Jackson, Marissa Valeri, Adam Van Grack, and Harold Hodges; and Boomers (1946-1964) by Paul Scott, Richard Gottfried, Mark Pierzchala, and Anita Neal Powell. Most people who vote in Rockville are from Generation X. If they vote for people who are like them, we might see a lot of candidates like David Myles, Monique Ashton, Ricky Mui, Izola Shaw, Kate Fulton, Barry Jackson, Marissa Valeri, Adam Van Grack, and Harold Hodges on the city council. But the people who vote the most are Baby Boomers, so Paul Scott, Richard Gottfried, Mark Pierzchala, and Anita Neal Powell could also have a good shot at winning.
The Rockville United campaign committee, which includes Monique Ashton, Kate Fulton, Paul Scott, Izola Shaw, and Marissa Valeri, could really shake things up in the city council if voters decide they want a big change. However, it’s hard to find information about this team online, and usually, people prefer to pick their candidates one by one. But remember, teams like Rockville United can be a great way to make the most out of limited resources.
Candidates for City Council Expands to 14
By September 7, the Board of Supervisors of Elections had certified two candidates for Mayor and twelve candidates for Council for the upcoming November 7, 2023 election. Danniel Belay, Richard Gottfried, and Anita Neal Powell are the latest additions, so if candidates were selected randomly, the chances of gaining a seat on Council decreased from 67 to 50 percent. But Councilmembers are not elected randomly and rely on their campaign strategies and voter motivation and preferences. Here’s the current list of candidates:
- Candidates for the Office of Mayor
- Monique Ashton
- Mark Pierzchala
- Candidates for the Office of Council
- Danniel Belay
- Kate Fulton
- Richard Gottfried
- Harold Hodges
- Barry Jackson
- Ricky Mui
- David Myles
- Anita Neal Powell
- Paul Scott
- Izola Shaw
- Marissa Valeri
- Adam Van Grack
Max for Rockville 