Financial Reports Reveal Top Contenders in Rockville Mayor and Council Race
UPDATE: This post was corrected and expanded to reflect the following: revision of funds raised in the mayoral race, charts clarifying loans and mayoral vs council candidates, and a minor error in Danniel Belay’s financial report.
In the Rockville Mayor and Council race, the first round of financial reports, due on October 9, 2023, have begun to paint a picture of the candidates with the most substantial resources and support. As the race for the six council seats intensifies, the field appears to have narrowed from twelve to eight contenders: Kate Fulton, Barry Jackson, Ricky Mui, David Myles, Paul Scott, Izola Shaw, Marissa Valeri, and Adam Van Grack.
However, not all candidates are faring as well. Financial reports indicate that Danniel Belay, Anita Powell, and Richard Gottfried are trailing, each having raised less than $500, a sum considered insufficient to garner substantial voter support in Rockville. Harold Hodges, another candidate, appears to be even less active in the race, having not submitted a financial report.
The mayoral race in Rockville is shaping up to be a complex contest. Candidate Mark Pierzchala has raised an impressive $48,352, but with a self-loan of $33,160 this period, his effective fundraising total comes to $15,192 (ignoring funds and loans carried over from his 2019 campaign).
In contrast, Monique Ashton‘s fundraising efforts have yielded $19,836, a figure that not only falls short of her opponent’s total but also those of council candidates Kate Fulton, Barry Jackson, and Adam Van Grack. Ashton has loaned her campaign $8,224, leaving her with a net fundraising total of $11,612, (ignoring funds and loans carried over from her 2019 campaign). This places Ashton among the middle of all candidates in this election but an improvement compared to 2019, when she had raised nearly $8,000 by the end of September.
Contributors to campaigns offer revealing insights into financial influences and influencers, but it is different in smaller local races as in Rockville. Donor analysis typically shows many candidates receive support from family, such as Adam Van Grack. However, this election reveals an unusual trend: incumbents Monique Ashton, Mark Pierzchala, and David Myles have not garnered substantial support from local residents, which would be expected if they had significantly impacted residents’ lives. This raises questions about the perceived influence of the Mayor and Council. Are their actions going unnoticed, or are they not making a significant impact? Notably, current Mayor Bridget Newton and her husband are supporting Monique Ashton, Barry Jackson, and Paul Scott.
For your own analysis, here are the individuals who made contributions of $500 or more, all of whom are based in Rockville unless stated otherwise:
Ashton, Monique: Aaron Stallworth (DC, $500), Antonio Quirindongo (NY, $1,000), Joseph Song (CA, $500), Simon Francis (DC, $1,000), Bridget Newton ($750), Fred Newton ($750), Cyrus Allafi ($500)
Pierzchala, Mark: Norma Pierzchala ($1,000), Joel Martinez ($1,000), Paul O’Brien ($500), Janet Gallant ($1,000), Carl Pierzchala ($1,000), George and Barbara Felber ($500), Benjamin Ross (MD, $500), Ingrid Chua ($1,000), Eduardo Alueta ($1,000; returned)
Belay, Danniel: None over $500
Fulton, Kate: Joel Martinez ($1,000), Beverly McFarland (Delaware, $1,000), Bill Fulton (California, $500)
Gottfried, Richard: None over $500
Hodges, Harold: No report
Jackson, Barry: Elizabeth Bartz (Ohio, $500), James “Jack” Jackson (Washington, $1,000), Peter Fosselman ($750), John Killpack (California, $1,000), Bridget Newton ($750), Fred Newton ($750)
Mui, Ricky (DBA Communities Electing Ricky Mui & Supporters of Mui Ricky Fai): Jacob Miller (Washington, $500), Mark Pierzchala ($500), Michael O’Brien (Pennsylvania, $500)
Myles, David: Duncan Maru (NY, $1,000), Tommy Roberts (GA, $500)
Powell, Anita: None over $500
Scott, Paul: Christopher Cash ($1,000), Bridget Newton ($750), Fred Newton ($750)
Shaw, Izola: Steven Van Grack ($520.87), Michael Rubin (MD, $520.87), Kimberley Propeack (MD, $500), Quinton Zondervan (MA, $1,000)
Valeri, Marissa: None over $500
Van Grack, Adam: Steven Van Grack ($1,000), Brandon Van Grack ($1,000), Claire Bohenegel (DC, $1,000), Gail Van Grack-Aks ($1,000), Ryan Van Grack (MD, $1,000), Citizens for Brian Feldman (MD, $500), Terry Lierman (MD, $1,000).
The Board of Supervisors of Elections requires candidates to file their campaign financial statements on simple yet confusing forms (or are they simply confusing forms?) that always trip up candidates and require correction (to see how widespread this problem occurs, count the number of amended returns in 2019). For this round, there seem to be a couple errors that deserve closer scrutiny but do not seem to affect my overall conclusions:
- Rockville United lists an in-kind contribution of $200 to Paul Scott, which does not appear in Paul Scott’s report.
- Danniel Belay lists $100 as a balance forward, however, there is no previous campaign finance report. I suspect this was a self-contribution to open a bank account for the campaign and is recorded incorrectly.
- Anita Powell lists $283.95 in contributions as loans but they are actually campaign expenses.
Rockville’s Neighborhoods: A Key Factor in Local Elections?
If you want to run for a spot on the Mayor and Council, you need to be at least 18, registered to vote, and have lived in Rockville for at least a year before the election (for this race, that means living here since November 7, 2022). But when people vote, they often pick candidates who they feel are like them and will represent what they care about. So, where a candidate lives can be really important, especially if they live in a neighborhood that’s similar to the voter’s.
Looking at the map, you can see Rockville is split into three parts by major highways. To the west of I-270 is the “wealthy west,” where the average house costs more than $600,000. Adam Van Grack is the only candidate from this part of Rockville. To the east of #355 (Rockville Pike/Hungerford Drive/Frederick Road—actually, the dividing line is Metro) are the “middleburbs,” where houses typically cost between $300,000 and $600,000 and is home to Anita Neal Powell, Izola Shaw, Marissa Valeri, and Richard Gottfried.
Right in the center of the city is the “mixing bowl,” where house prices vary the most and has the greatest number of candidates: Paul Scott, Barry Jackson, Mark Pierzchala, Harold Hodges, Kate Fulton, Monique Ashton, Ricky Mui, Danniel Belay, and David Myles.
In past elections, the richest neighborhoods usually had the most people voting. If we think they’ll vote for people who are like them or share their interests, we will likely see Barry Jackson, Adam Van Grack, Kate Fulton, Ricky Mui, and David Myles take five seats on the next city council. If we continue this logic, there is one more seat available on council so it will be a tight race between Paul Scott, Anita Neal Powell, Izola Shaw, Marissa Valeri, and Richard Gottfried. The contest for Mayor between Mark Pierzchala and Monique Ashton, who both live in wealthy neighborhoods, will be more complicated. Voters will likely consider additional factors like experience, background, personality, and age.
As for age, once again this council election attracted candidates that span at least three generations. The Millennial generation (born 1981-1996) is solely represented by Danniel Belay; Gen Xers (1965-1980) by David Myles, Monique Ashton, Ricky Mui, Izola Shaw, Kate Fulton, Barry Jackson, Marissa Valeri, Adam Van Grack, and Harold Hodges; and Boomers (1946-1964) by Paul Scott, Richard Gottfried, Mark Pierzchala, and Anita Neal Powell. Most people who vote in Rockville are from Generation X. If they vote for people who are like them, we might see a lot of candidates like David Myles, Monique Ashton, Ricky Mui, Izola Shaw, Kate Fulton, Barry Jackson, Marissa Valeri, Adam Van Grack, and Harold Hodges on the city council. But the people who vote the most are Baby Boomers, so Paul Scott, Richard Gottfried, Mark Pierzchala, and Anita Neal Powell could also have a good shot at winning.
The Rockville United campaign committee, which includes Monique Ashton, Kate Fulton, Paul Scott, Izola Shaw, and Marissa Valeri, could really shake things up in the city council if voters decide they want a big change. However, it’s hard to find information about this team online, and usually, people prefer to pick their candidates one by one. But remember, teams like Rockville United can be a great way to make the most out of limited resources.
Eligibility vs Participation: Three Rockville Council Candidates Didn’t Vote in 2019
October 7, 2023: I’ve been informed by a candidate for council that their voting record reported in this post is inaccurate. This information is this post is based on data provided by Montgomery County and the City of Rockville, so I am in the process of requesting further information from them to determine the source of the errors. My apologies to candidates affected by this blog post but I encourage all voters to ask about a candidate’s voting record to ensure they actively participate in our civic life and to ask the City of Rockville about the process for ensuring the accuracy of the voter database. More details at A Week of Surprises on Rockville’s Campaign Trail.
To run for a seat on the Mayor and Council, candidates must be 18 years old, a registered voter, and have lived in Rockville for at least one year prior to the election (that’s Nov. 7, 2022 for the current race). While you might be a registered voter, that doesn’t mean you vote. Indeed, in a review of voter records from Montgomery County and the City of Rockville shows that three candidates for City Council did not vote in the most recent 2019 City Council election: Danniel Belay, Ricky Mui, and Adam Van Grack. Perhaps they moved into Rockville after 2019, were sick, or out of town (although vote-by-mail was available), but it did make me wonder about the voting record of the other candidates. If you want to lead our little part of democracy, how active have you been in our democratic process? If you’re trying to convince people to vote, how convinced are you about the importance of voting?
Going back to the 2010 elections (I don’t have records for 2020 and 2022), four candidates voted in every election: Mark Pierzchala, Richard Gottfried, Anita Powell, and Marissa Valeri. That’s a 100% voting record. Voting less than half the time (50%) are Daniel Belay, Kate Fulton, Ricky Mui, Paul Scott, and Adam Van Grack. That doesn’t mean they should be automatically dismissed, but they should provide an explanation to voters (why should I vote for you when you didn’t vote most of the time?). The remaining field has a mixed record, although their voting record improved over time.
To see their voting records of the candidates at a glance, see the chart below. Green means they voted, red they didn’t vote, and yellow or ? is unknown. The date they registered to vote is important for evaluating their records—how long has the candidate been part of the democratic process? For example, Anita Powell has the longest record for Rockville, being a registered voter since 1975. On the other hand, Danniel Belay didn’t register until 2014 (I suspect he was under 18 until then), so he didn’t vote until 2014. Again, I don’t have records for 2020 and 2022 (the Montgomery County Board of Elections sells the list at a cost of a couple of hundred dollars), but the patterns are pretty clear from the data I have available.
Candidates for City Council Expands to 14
By September 7, the Board of Supervisors of Elections had certified two candidates for Mayor and twelve candidates for Council for the upcoming November 7, 2023 election. Danniel Belay, Richard Gottfried, and Anita Neal Powell are the latest additions, so if candidates were selected randomly, the chances of gaining a seat on Council decreased from 67 to 50 percent. But Councilmembers are not elected randomly and rely on their campaign strategies and voter motivation and preferences. Here’s the current list of candidates:
- Candidates for the Office of Mayor
- Monique Ashton
- Mark Pierzchala
- Candidates for the Office of Council
- Danniel Belay
- Kate Fulton
- Richard Gottfried
- Harold Hodges
- Barry Jackson
- Ricky Mui
- David Myles
- Anita Neal Powell
- Paul Scott
- Izola Shaw
- Marissa Valeri
- Adam Van Grack
City Council Campaign On Its Way with Ten Candidates
The 2023 campaign for Rockville Mayor and Council officially started on May 11 when the Board of Supervisors of Elections (BOSE) certified the petitions of Mark Pierzchala for Mayor and Izola Shaw for Council. As of May 25, there are currently two candidates for Mayor and eight candidates for Council—a total of ten people running for office.
- Candidates for the Office of Mayor
- Monique Ashton (currently on Council)
- Mark Pierzchala (currently on Council)
- Candidates for the Office of Council
- Kate Fulton
- Barry Jackson
- Ricky Mui
- David Myles (currently on Council)
- Paul Scott
- Izola Shaw
- Marissa Valeri
- Adam Van Grack
That’s low compared to 2019 (13 people) and 2015 (11 people), so I suspect more candidates will be added, especially with the number of seats on Council increasing from four to six. Indeed, Harold Hodges’ petition for Council is expected to be certified in June but I’m guessing that incumbents Bridget Newton or Beryl Feinberg won’t run again if they haven’t already submitted petitions. The deadline to submit petitions is Friday, September 8. If you want the latest information, the City Clerk’s office is maintaining a list online (BOSE meeting minutes and videos are not always available).
The big challenge for the candidates is getting the attention of voters. Yard signs and direct mail will be essential, but it is incredibly expensive (especially as postage rates increase on July 9) and can create a campaign budget that easily crosses the $10,000 line—which can discourage good candidates for office. Candidate for Council David Myles demonstrates the tenacity required when running for office nowadays. In the last election, he knocked on the doors of every voter at least twice. Last week, he already dropped off a brochure at my house.
The big challenge for voters is sorting through the candidates’ slogans and platitudes (lower taxes!, fight crime! end government waste! stop overcrowded schools!—if you hear any of these, choose someone else who understands the issues better). With no local newspaper covering Rockville on a regular basis to provide an independent perspective, voters will have to rely on what the candidates say (hmm, sounds mighty biased to me). It will be the candidate’s postcard in the mail, one of the three candidate forums, meeting candidates as they walk the neighborhood, the Rockville 11 special broadcast, or the City’s voter’s guide. I’ll try to do my part in navigating the noise, so check back regularly. Comments and suggestions are welcome.
The election for Mayor and six Councilmembers to four-year terms will be on Tuesday, November 7, 2023. Rockville will conduct its second vote-by-mail election with ballots mailed to all registered voters who live within Rockville city limits by October 13. Ballots must be returned via an official drop box, by mail to City Hall, or in person on Election Day at City Hall and Thomas Farm Community Center. All ballots must be received by 8 p.m. on Tuesday, November 7, 2023. More details at Voting and Elections on the city website.
Max for Rockville 
